Brochures
Too many companies spend a fortune on producing lavish, full colour glossy brochures and then get the secretary to write it.What they forget is that their prospects have seen it all before. They'll pick it up, think 'that's nice' and then file it in the circular filing cabinet in the corner.
Presentation is important, but it's what you say that really counts. A good brochure should be a sales vehicle for your business, describing your offer in such a way that demands your customer's attention.
The copywriter's fee is usually a fraction of the design fee but the copy makes the sale. So why balk at spending it?
Have a look at some brochures I have written and contact me if you think I can help!